2009年3月9日星期一

Energy tech innovation threatened by economy

CAMBRIDGE, Mass.--The outpouring of technology innovation in green technologies could be stymied without healthier financial markets and significant changes to government policy.

Numerous speakers at the MIT Energy Conference on Saturday said the economy and current regulations are barriers to cleaning the energy industry fast enough to mitigate the effects of climate change.

"We see technology innovation completely unprecedented, certainly in my memory, in the technology sector," said Ernie Moniz, MIT professor and director of MIT's Energy Initiative. "We also heard (today) that to get scale-up in time will take more. It will take policy innovation...and business model innovation."



To stabilize greenhouse gas emissions in the next 20 years, the energy industry needs to start investing now in a range of technologies, including renewable energy, efficiency, and underground storage of carbon dioxide, different speakers said.

The problem, though, is that the energy industry moves slowly and is influenced by political lobbying, Moniz said, creating a "large inertial system" that takes time to change.

Also, the meltdown of the financial markets has made building new renewable-energy projects, such as wind farms or solar plants, very difficult. That has created a situation where the government needs to take a more active role in clean energy, argued Theodore Roosevelt IV during a panel on policy. Roosevelt, the great-grandson of President Theodore Roosevelt, is managing director at Barclays Capital and an outspoken conservationist.

"We now have in financial markets something equivalent to an overloaded electricity grid...We have something close to a blackout" because banks are afraid to lend money to other financial institutions, he said. "If we want to see investments in alternative energy, Uncle Sam is going to have to put some money into these."

As a "good Republican and good investment banker," he is wary of government involvement but he said the current situation demands the federal government take the lead on energy projects with industry and possibly states sharing some of the investment risk.

"Diversification of our energy is a good goal in itself. It's prudent risk management. Climate change...we need to try to rise to that challenge," Roosevelt said.

Room for auto start-ups?
The pace of "decarbonizing" the transportation industry is also threatened by the economy, argued John Casesa, the managing partner at Casesa Shapiro Group and a leading auto industry analyst. The recession has dramatically cut revenues at large automakers, a situation that is likely to slow the pace of technology innovation.

"I think it's unstoppable. There's been a societal change in terms of the demand for clean energy," Casesa said in an interview. "I also think, though, that some of this stuff that might have been quickly accepted is going to face a longer adoption cycle because of the economics."

For example, if the large incumbent automakers were allowed to go into bankruptcy, there would be a "big hole to fill" for smaller companies with new technologies, he said.

Casesa predicted that by 2020, the internal combustion engine will still be the dominant powertrain, with electric cars remaining a small percentage of cars.

Hard questions on policy
On policy, many speakers endorsed the basic idea of putting a price on carbon emissions. The Obama administration has called for a cap-and-trade system where big polluters have to purchase permits to emit carbon dioxide. The idea is that the auction will generate revenue that can be used for clean-energy infrastructure and research. Allowing permits to be bought and sold is a market-based mechanism for settling on a price for carbon emissions, say advocates.

"The president has it right: let's do a price signal," said Wayne Leonard, the CEO of utility Entergy, who argued that the United States should take the lead on climate change in global negotiations.

Leonard said that there should be an increase in government-funded research in technology to store carbon dioxide underground at coal plants, called carbon capture and storage.

He warned, though, that carbon regulations will push up the price of electricity.

U.S. Rep. Jay Inslee (D-Wash.), who delivered a keynote talk at the conference, said that creating regulations to restrict carbon dioxide emissions, even if they do increase the price of electricity, is more prudent than inaction.

In an interview with the media after his talk, Inslee said that there are already a number of economic problems being caused by climate change, such as a drop in agricultural production in California because of the drought. Also, in the history of regulation, businesses have complained that the cost of compliance would be too high but, in the end, found technical and business solutions, he said.

"Innovation gives us the possibility that there won't be" an increase in electricity prices from carbon regulations, he said.

Regulations, like those in California that give utilities incentives to be more energy-efficient, could also mitigate increases in the electricity rates, he said. "Even if the per-watt rate went up, your monthly bill may not go up--that's the ultimate issue," Inslee said.

There are legislative efforts under way to pass an energy bill this year that would create a national requirement for renewable energy at utilities. Carbon regulations could also be voted on this year. The exact details on how these policies are structured will make a big difference on how quickly new energy technologies will be adopted, say observers.

"One must say, (we are) only beginning to address the really hard questions on policies," said MIT's Moniz.

Blink to control your iPod


(Credit: Kazuhiro Taniguchi)
Think it's rude to make faces at people? Well, you better start rethinking that stereotype if you intend to use the Mimi Switch.

Forget fingers. Created by Osaka University researcher Kazuhiro Taniguchi, the Mimi Switch (aka Ear Switch) is a set of unassuming earphones containing infrared sensors. This lets the earpiece sense tiny movements inside the ear caused by facial expressions and transmit the readings to an attached micro-computer that then translates them into commands for a music device.

In fact, this gadget isn't limited to just audio pleasure as it can be programmed to control other electronic devices. Hence, sticking out your tongue, winking, or almost any facial expression can be mapped to any particular function.

The first devices are expected to appear in two to three years. But you better start reconsidering that insurance coverage if you plan to use the Mimi Switch in a seedy neighborhood. Unless, of course, you look as cute as the model in the picture.

Why I won't be turning off Internet Explorer 8

Microsoft updated its Windows 7 Engineering blog Friday by discussing its decision to allow users to turn off features in Windows 7. It also released a list of Windows 7 options that can be turned off in the upcoming Release Candidate.

"For Windows 7 we've engineered a more significant list of features and worked to balance that list in light of the needs of the broad Windows platform as well," Jack Mayo, Microsoft's group program manager for the Documents and Printing team, said in the post. "We want to provide choice while also making sure we do not compromise on compatibility by removing APIs provided for developers. We also want to strike the right balance for consumers in providing choice and balancing compatibility with applications and providing a consistent Windows experience."

To achieve that goal, Microsoft has released a screenshot showing what is ostensibly the complete list of features that users will be able to turn on and off in Windows 7. It includes games, an FTP server, Windows Search, and more. But the most important option (and the one that gets the most attention) is the ability to turn Internet Explorer 8 off.

Internet Explorer 8 cannot be uninstalled from Windows 7. According to Mayo, any feature that's turned off "will not be available for use, which means binaries and data are not loaded by the operating system (for security-conscious customers) and not available to users on the computer.

"These same files are staged so that the features can easily be added back to the running OS without additional media. This staging is important feedback we have received from customers who definitely do not like to dig up the installation DVD," he continued.

That's understandable and a welcome option. I will be turning some features off, like all of Microsoft's media services and a few extras like the FTP server and Tablet PC components, which I won't use any way, but Internet Explorer 8 is a different story altogether.

I'm sure some are excited to see they can finally kill Internet Explorer, but I'm not. I won't be using it, but I won't be turning it off either. Why should I?

I've found that Internet Explorer is one of the worst browsers I've used. On a Windows machine, I use Opera or Firefox, depending on my mood at the time. Internet Explorer stays dormant on my desktop.

So why not just disable it and never look at it again? Because I think it'll be a downright hassle to disable it, and doing so could mean that I'll be forced to go to the "Windows Features" pane and turn it back on when I want to go to one of those annoying sites that works best with Internet Explorer, or to a Microsoft page that requires Internet Explorer to download what I need.

Whether we like to admit it, we still live and play in a Microsoft world. Say what you will about Firefox or Opera and how much better they are than Internet Explorer, Microsoft's browser is still important and still required software if we're running a Windows machine.

And consider the fact that Google (with its 1 percent browser market share with Chrome) joined the Mozilla Foundation (with its 22 percent market share with Firefox) and Opera (with its 0.71 percent market share) last month in condemning Microsoft's 67 percent share. And consider that Google applied for third-party status in European regulators' case against Microsoft for allegedly using Windows as a vehicle to control the browser market, and it becomes blatantly clear that Internet Explorer won't go away with a simple on/off toggle.

Nor should it. Based on what I do with my own computers, I simply don't see any reason to turn Internet Explorer off. I realize the on/off option is a handy tool for some, but for me, it'll just be an annoyance when I'll need the browser. And if I really don't want to use it, why can't I just set Firefox or Opera to my default and never open Internet Explorer? That solves the same basic problem.

Do I like to use Internet Explorer? No. Will I use Internet Explorer in Windows 7? Not unless it's necessary. Will I turn it off? Not a chance. To me, the value of doing so doesn't outweigh the value of just leaving it on my desktop and ignoring it like I do now. You never know when you might need it.

Check out Don's Digital Home podcast, Twitter stream, and FriendFeed.

Why I won't be turning off Internet Explorer 8

Microsoft updated its Windows 7 Engineering blog Friday by discussing its decision to allow users to turn off features in Windows 7. It also released a list of Windows 7 options that can be turned off in the upcoming Release Candidate.

"For Windows 7 we've engineered a more significant list of features and worked to balance that list in light of the needs of the broad Windows platform as well," Jack Mayo, Microsoft's group program manager for the Documents and Printing team, said in the post. "We want to provide choice while also making sure we do not compromise on compatibility by removing APIs provided for developers. We also want to strike the right balance for consumers in providing choice and balancing compatibility with applications and providing a consistent Windows experience."

To achieve that goal, Microsoft has released a screenshot showing what is ostensibly the complete list of features that users will be able to turn on and off in Windows 7. It includes games, an FTP server, Windows Search, and more. But the most important option (and the one that gets the most attention) is the ability to turn Internet Explorer 8 off.

Internet Explorer 8 cannot be uninstalled from Windows 7. According to Mayo, any feature that's turned off "will not be available for use, which means binaries and data are not loaded by the operating system (for security-conscious customers) and not available to users on the computer.

"These same files are staged so that the features can easily be added back to the running OS without additional media. This staging is important feedback we have received from customers who definitely do not like to dig up the installation DVD," he continued.

That's understandable and a welcome option. I will be turning some features off, like all of Microsoft's media services and a few extras like the FTP server and Tablet PC components, which I won't use any way, but Internet Explorer 8 is a different story altogether.

I'm sure some are excited to see they can finally kill Internet Explorer, but I'm not. I won't be using it, but I won't be turning it off either. Why should I?

I've found that Internet Explorer is one of the worst browsers I've used. On a Windows machine, I use Opera or Firefox, depending on my mood at the time. Internet Explorer stays dormant on my desktop.

So why not just disable it and never look at it again? Because I think it'll be a downright hassle to disable it, and doing so could mean that I'll be forced to go to the "Windows Features" pane and turn it back on when I want to go to one of those annoying sites that works best with Internet Explorer, or to a Microsoft page that requires Internet Explorer to download what I need.

Whether we like to admit it, we still live and play in a Microsoft world. Say what you will about Firefox or Opera and how much better they are than Internet Explorer, Microsoft's browser is still important and still required software if we're running a Windows machine.

And consider the fact that Google (with its 1 percent browser market share with Chrome) joined the Mozilla Foundation (with its 22 percent market share with Firefox) and Opera (with its 0.71 percent market share) last month in condemning Microsoft's 67 percent share. And consider that Google applied for third-party status in European regulators' case against Microsoft for allegedly using Windows as a vehicle to control the browser market, and it becomes blatantly clear that Internet Explorer won't go away with a simple on/off toggle.

Nor should it. Based on what I do with my own computers, I simply don't see any reason to turn Internet Explorer off. I realize the on/off option is a handy tool for some, but for me, it'll just be an annoyance when I'll need the browser. And if I really don't want to use it, why can't I just set Firefox or Opera to my default and never open Internet Explorer? That solves the same basic problem.

Do I like to use Internet Explorer? No. Will I use Internet Explorer in Windows 7? Not unless it's necessary. Will I turn it off? Not a chance. To me, the value of doing so doesn't outweigh the value of just leaving it on my desktop and ignoring it like I do now. You never know when you might need it.

Check out Don's Digital Home podcast, Twitter stream, and FriendFeed.

S&P adds green index

Investors received another tool Monday designed to track green themes and greenbacks.

Standard & Poor's launched on Monday its S&P U.S. Carbon Efficient Index, designed to measure the performance of large-cap U.S. companies operating with a low carbon emissions footprint.

The index, which currently has 362 companies gleaned from the S&P 500, are selected using calculations from Trucost, an environmental data gathering organization.

David Blitzer, chairman of Standard & Poor's Index Services index committee, said in a statement, "Organizations around the world are paying greater attention to the impact of greenhouse gases on our climate, as increasingly more investors consider carbon efficiency as an important investment theme."

The U.S. Carbon Efficient Index is part of S&P's global thematic index series, which also covers such green themes as water, forestry, and carbon efficiency.

Microsoft, Cisco, Apple, and Google are among the tech companies included in the U.S. Carbon Efficient Index.

Sources confirm Apple laid off salespeople last week

Despite public statements to the contrary, Apple did lay off around 50 enterprise salespeople last week, CNET News has learned.

Sources who wished to remain anonymous for fear of reprisal confirmed reports by Valleywag and 9to5Mac.com that roughly 50 salespeople were let go by the company for "business and economic reasons," according to one source. An entire sales group based in Austin, Texas, was let go as well as workers in Cupertino, Calif., where Apple is headquartered. Those affected were given severance packages and the opportunity to apply for other jobs inside Apple.

Apple spokesman Steve Dowling, when asked Tuesday about Valleywag's report regarding the layoffs in the sales group, declined to comment. An unnamed Apple spokesman then told Silicon Alley Insider on Wednesday that the Valleywag report was not true, the same language Dowling used on Friday in a brief interview with CNET News to describe another report that Apple had laid 50 people off in its Mac Hardware and Pro Applications groups as well as the original report involving the sales group.


Reached on Monday, Dowling declined to comment on the situation beyond the statements provided last week.

However, the layoffs in the sales group did happen, according to several sources who were brought into conference rooms in Austin and Cupertino last Tuesday and given white manila envelopes informing them that they had been laid off, amid plainclothes security officers. It's still not clear whether the Mac Hardware layoffs occurred on Friday.

The seeds for the layoffs began last year, when Apple began de-emphasizing its direct enterprise sales force in favor of a sales strategy that embraced resellers and channel partners as ways of getting its products into the hands of businesses. That shift, believed to come directly from Apple COO Tim Cook, started when former the Apple senior vice president of enterprise sales, Al Shipp, left the company. Shipp, now the CEO of software start-up 3VR, did not return a call seeking comment.

John Brandon, formerly the head of Apple's sales for the Americas resellers like Best Buy and Wal-Mart, assumed control of the group when Shipp left and began making changes. Under Brandon, Apple began to shift away from a sales strategy where representatives built personal relationships with business customers in favor of a channel business that will depend on resellers like Ingram Micro and possibly CompUSA to sell Apple products to business customers.

The decision does not seem to have been prompted by falling sales or poor performance within the group, rather a change in philosophy embraced by Brandon and Cook. But the enterprise group has never been the hot group inside Apple, famous for its consumer retail empire and led by Steve Jobs, a man who disdains much of the entrenched corporate IT mindset.

Apple's shift in its enterprise sales strategy isn't all that remarkable, but Apple's willingness to publicly deny that layoffs took place is another blow to its credibility, already having taken a hit this year over its handling of disclosures involving the health of its CEO, currently on a medical leave of absence until June.

Confirming that a few dozen enterprise salespeople had been laid off as part of a strategic shift--and not a downturn in business--probably would not have made that much of a ripple in the tech media, currently more interested in Apple-related topics such as Netbook rumors and Apple co-founder Steve Wozniak's debut on ABC's "Dancing With the Stars" later on Monday.

Although Apple has been considered one of the more resilient companies in tech after posting strong earnings in January, the continued economic decline is believed to be affecting Mac sales and has prompted some analysts to reduce their expectations for Apple's current quarter. Perhaps the company felt that anything that might be perceived as bad news could hurt its stock price, and since it didn't have to report the layoffs to the Securities and Exchange Commission because they made up a small fraction of Apple's workforce, it didn't have to acknowledge them, period.

Clearwire gets new CEO

Clearwire is shaking things up in the executive suite as the company prepares for its nationwide network roll out.


William T. Morrow, CEO Clearwire

(Credit: Clearwire)On Tuesday, the company, which is promising to blanket the country with superfast wireless service, named William T. Morrow, 49, as its new CEO, replacing Ben Wolff, a co-founder of the company and current CEO of Clearwire. Wolff will become co-chairman of the board, a position he will share with Clearwire's other founder and current chairman, Craig McCaw.

Clearwire has raised more than $3 billion to build a nationwide broadband wireless network using a technology called WiMax. Late last year, it officially combined spectrum assets from cellular phone provider Sprint Nextel. The company, which has strategic investors such as Intel, Google, Time Warner Cable and Comcast, says it plans to have a nationwide high-speed wireless network up and running to 120 million people by the end of 2010. It already offers service in Baltimore and Portland, Ore. And more cities are expected to be added soon with even more to follow in 2010.

The new Clearwire has a very strong position in terms of spectrum. And the company believes it has a good head-start compared with rivals, such as Verizon Wireless, which plans to roll out its 4G wireless network using a competing technology called Long Term Evolution, or LTE, starting next year.

Peter Currie, a director on Clearwire's board, said it was time to expand the talent of the Clearwire team and to bring in a person, who could execute on building the rest of the network and manage the business as it grows.

"When we closed the Sprint transaction and added $3 billion in new capital, the principal mission of the business changed, " he said. "Ben (Wolff) is incredibly versatile and talented. He is the best deal guy. But we needed more people and more human resources to get this network done with a nationwide footprint. Bill (Morrow) is a really experienced and wonderful manager. He is also deeply technical and we believe he will add a lot both in driving new business and saving capital."

Currie pointed out that Morrow has had a long career in the telecom market at AirTouch, as well as Vodafone. While at Vodafone, Morrow held a series of jobs, including chief executive officer of Vodafone, Europe; chief executive officer of Vodafone UK; and president of Vodafone KK in Japan. Most recently he served as president and CEO of Pacific Gas & Electric in San Francisco.

Morrow takes the reigns at Clearwire at a critical time. The company is in a race against time to get its network up and running before competitors, such as Verizon Wireless build their own networks. Building any new network is expensive, and the current economic malaise is only making it more difficult for Clearwire to execute on its plans. The company recently reported that it generated about $20.5 million in revenue and lost $118 million in the fourth quarter of 2008.

What's more, some of the company's biggest strategic investors have already had to take write-downs on their investments because the company's stock has been so battered as the economy sinks deeper into recession.

"The challenge right now is to build this high speed mobile network across the U.S. and other parts of the world," Currie said. "And that comes in several steps. The next challenge is to get all the systems up and running. And the economy plays a role in all of this because it all has to be paid for. But I think the company has plenty of runway."

Currie acknowledged that some of Clearwire's biggest partners have already taken a significant hit. But he emphasized that they are still committed to Clearwire's mission.

"What's happening with the strategic investors reflects what is happening in the stock market," he said. "But these companies invested in the first place because what Clearwire is doing is strategically important for them. There is not a full wireless broadband network available today. And creating one still is still strategically valuable."

There's no question that broadband wireless is the future. Just ask anyone who has a smartphone and you'll likely hear that people are ready for a faster mobile Web experience right now. But the question is how well Clearwire can execute on its plans. Not only is building a new network time consuming expensive, but Clearwire will also need to help foster an efficient ecosystem with products that support the technology. And the pricing and marketing of these devices and the corresponding service will have to be right to encourage increasingly frugal consumers to spend money on the new service.

iPhone developers unable to renew contracts

Apple developers are having a tough time renewing their iPhone development licenses, according to reports.

AppleInsider reported last week that as the one-year contracts signed by iPhone developers begin to expire, developers are starting to wonder if they'll be able to continue their development after the end of March without an option to renew the contracts. The contracts are needed as part of the iPhone Developer Program in order to have iPhone applications listed in the App Store.

Developers who want to add applications to the iPhone need a contract, and the first ones signed last year are about to expire.
(Credit: CNET)
Ars Technica's Erica Sadun, a prolific iPhone developer, is having similar problems. She attempted to renew her contract on Friday only to be told that Apple had yet to implement a process for doing so.

One year after Apple first kicked off iPhone development, the astounding growth of the App Store continues: Apple now has more than 25,000 applications listed, adding nearly 10,000 since January. The company has had trouble keeping up with that growth over the year, but usually manages to iron out the kinks and keep its developers happy.

Looking back on Demo 09: Hope springs eternal

Last week's Demo 09 conference in Palm Desert, Calif., reminded me of my high-school reunions. The people were familiar but the energy level wasn't quite what it used to be. And like those reunions, there were lots of people who didn't show up.

Demo, which has been around since 1991, is a place for companies large and small--but mostly small--to announce new products. While some products this year were from established companies like Qualcomm and Symantec, most came from start-ups or very small companies that have been laboring in obscurity.

They come to Demo hoping to be noticed by the press and the venture capitalists. Some of the demonstrators at the show look like they're only a few years out of high school.

This year, 39 companies paid to demonstrate at the show, a little more than half the number in some recent years. The basic reason is obvious--the economy. But according to Demo Executive Producer Chris Shipley, it's not just about being able to afford the fees and travel expenses. Some companies had to lay off engineers and delay their product launches for lack of development resources. There's no point in coming to Demo if you have nothing to demonstrate.

Attendance at the event overall was a bit lower than usual. I didn't do a head count but Shipley said there were 500 attendees, down from 700 last year.

Still, just because a party is small doesn't mean that it's not fun. For example, there was a lot of energy in the room when Skout took the stage. Skout is an online dating service with products for the iPhone and other mobile platforms that takes advantage of global positioning to help people find and flirt with people nearby. At Demo they announced Skout Out, a large interactive plasma display for bars where you can see pictures of people nearby and dedicate a song to them or send them electronic virtual flowers. Skout can't end the recession, but it can help some of its users avoid depression.

There were also some oohs and aahs when Always Innovating showed off its Touch Book with a detachable screen dubbed a tablet PC. The device, which is expected to cost under $300 when it ships later this year, is one of the most innovative computer products I've seen lately and it comes from a company very few people have even heard of.

Then there was a simple little program with the ridiculous but memorable name "gwabbit" that, for $19.95, solves the mundane yet time-consuming problem of having to copy information from an e-mail into the Outlook address book. With one click, it gathers information such as phone number and street address and puts it in the right place without copying and pasting. It won't change the world but it could save Outlook users a little bit of time.

The company that won over people's hearts is Silverstone Solutions, which showed off a program that can help the 83,000 Americans waiting for kidney transplants by sorting through potential donors to find matches. This company may never make the Fortune 500, but it could help save thousands of lives.

What all of these companies have in common are entrepreneurs who are enthusiastic about what they're doing and--from all appearances--motivated by something other than just money. They're creative people with good ideas they want to share with the world. Speaking of money, I attended a Demo panel made up of venture capitalists who agreed on one thing. Raising money in today's economic climate is difficult but not impossible.

Eric Tilenius of Tilenius Investments saw a silver lining. "Now we can go back to the basics in terms of how companies are formed," he said, pointing out that some of the most successful Silicon Valley companies, including Apple and Intuit, started out with very little venture capital.

David Hornik of August Capital thinks that "what is happening now is good for overall technology and venture communities--but only those who survive." It's not clear how many of the 39 companies at Demo will survive, but I'm quite sure that some will. And for those that don't, the world won't come to an end. Like those aging former high schoolers who keep showing up at reunions, entrepreneurs have a way of coming back. Only instead of reliving the past, they come back with new ideas, new products, and new companies. Times may be tough, but hope springs eternal.

Microsoft adds new board member

Microsoft said on Monday that it is adding Harvey Mudd College President Maria Klawe to its board of directors.

Klawe, who previously worked for IBM Research, has also taught at Princeton University and the University of British Columbia focusing on computer science and engineering.


Klawe
(Credit: Microsoft)"Maria has made significant research contributions to computer science and mathematics, and we are very fortunate to have her join Microsoft's board of directors," Microsoft Chairman Bill Gates said in a statement. "In particular, I think her close connection to university students and the way they shape computing trends will bring an important perspective to the board."

Klawe has also been active in efforts to attract more women to the technology field, having served on the board of the Anita Borg Institute for Women and Technology since its inception and as its chair from 2003-2008.

The addition of Klawe returns Microsoft's board to 10 members; longtime board member Jon Shirley stepped down last year. "The underrepresentation of women in the fields of science and engineering is one of the critical issues facing the computing industry," Klawe said. "Microsoft has been active and focused in helping to address this challenge, and I'm looking forward to helping the company continue to make progress on this important issue."

The software maker also announced a quarterly dividend of 13 cents per share. The dividend is payable June 18, to shareholders of record as of May 21. That dividend amount is the same as the company has had for each of the past two quarters.

Worst of times is the best of times for IBM?

In recent conversations with IBMers, one theme nearly always came up: this is a big company with deeper pockets than any other company in the tech business. The blunt message: recession or no recession, it's only a matter of time before less well endowed rivals buckle.

Marketing spin, to be sure--but also a reflection of the constellation of forces in an increasingly weakened tech industry. And now, CEO Sam Palmisano has made it official.

In a letter to shareholders released in conjunction with IBM's annual report, Palmisano says that the company is "positioned to lead in the era that lies on the other side of the present crisis."

"We will not simply ride out the storm," he said. "Rather we will take a long-term view, and go on offense."

What this means in practice is that the company will attempt to leverage its diversification into areas such as cloud computing and services as a competitive weapon against rivals with weaker benches. IBM also is betting that its big presence overseas will help it better ride out a recession that has led to a slump in IT demand in the United States. About 65 percent of its revenues came from outside the U.S. last year.

Perhaps the most interesting part of Palmisano's letter is his declaration that IBM isn't planning to retrench until the global economy recovers:


Many companies are reacting to the current global downturn by drastically curtailing spending and investment, even in areas that are important to their future. We are taking a different approach. Of course, we must continue to improve our competitiveness. But while we maintain discipline and prudence in the near term, we also maintain the discipline to plan for the future. We're not looking back, we're looking ahead. We're continuing to invest in R&D, in strategic acquisitions, in growth initiatives--and most importantly, during these difficult times, in our people.
In other words, we will not simply ride out the storm. Rather, we will take a long-term view, and go on offense.

Separately, IBM disclosed in a filing that it awarded Palmisano $21 million in salary, bonus, perks, and stock-based awards last year.

Craigslist touts 'spectacular' reduction in erotic ads

Craigslist released numbers Monday it touted as evidence of its success in reducing the volume of "erotic services" ads appearing on the Web classified site in an apparent response to a federal lawsuit that accuses the site of facilitating prostitution.

The number of ads for such services is down 90 percent to 95 percent during the past 12 months on Craigslist sites that serve five major U.S. cities, according to information posted on a company blog. The site credited the "spectacular" reduction on its joint effort with 40 attorneys general and the National Center for Missing and Exploited Children it announced in November 2008, which included the introduction of new measures that require posters to the erotic section to furnish a working phone number and credit card:

Beyond the enormous reduction in ad volume, the ads that remain on the site are much improved in their compliance with our Terms of Use and local laws, in part due to screening measures developed in collaboration with the Attorneys General and law enforcement.

In this same timespan, craigslist staff have continued to work closely with law enforcement agencies across the country to vigorously pursue those engaged in the horrific crimes of human trafficking and exploitation of minors.

Finally, net revenue is accumulating from the fees now required of those posting under "erotic services," 100% of which is earmarked for donation to worthy charities, and we will soon be in position to begin distributing these funds.

The site also released the graph below to illustrate the reduction in erotic services ad volume during the past year for the cities of Atlanta, Chicago, Los Angeles, New York City, and Seattle.

(Credit: Craigslist)
The blog posting is an apparent response to a federal lawsuit filed Thursday against Craigslist by the sheriff of Illinois' Cook County, alleging that the Web's largest classifieds publication is "facilitating prostitution." Sheriff Tom Dart asked the court to force Craigslist to remove the Web publication's erotic section and for $100,000 in compensation for the man-hours the county has had to pay police to investigate alleged criminal services being advertised on the site.

In a previous response to Dart's lawsuit, Craigslist CEO Jim Buckmaster suggested that the suit was a waste of time.

"As our counsel explained to Sheriff Dart's Department in 2007," Buckmaster wrote, "Craigslist cannot be held liable, as a matter of clear federal law, for content submitted to the site by our users...Frankly, Sheriff Dart's actions mystify me."